A Gull-designed gravel bike will get new wheels, tires and a new paint scheme, and a few other cosmetic changes as part of a $25-million overhaul.
“We’ve had a lot of fun with the project and are looking forward to seeing how it turns out,” said Paul Boccanato, the former head of Gull’s motorcycle department, which is now a private company.
The new bike, dubbed the Boca-Boca, will go on sale in March and will be equipped with a rear suspension designed for racing.
A new engine, an all-new rear hub and new brakes will also be added to make it more capable.
It will cost $1,350 and has a price tag of $4,000.
Boccanito is confident the new bike will be successful.
“The Boca is a big deal for Gull,” he said.
“It is going to be a very special bike.
It’s going to become a real contender.”
The Bora Bora brand was founded in 1875 by an Italian entrepreneur named Giuseppe Bocca, and was known as the Italian motorcycle maker.
In 1926, it became Gull, after Bocco, who was born in the city of Brescia, was killed by an automobile accident.
Boca-boca was first sold to a French buyer in 1949 and in the following years Gull was purchased by Honda.
But the company did not last long.
In 1956, Honda acquired Gull and its motorcycle division, which was renamed Gull Bora, in what was the first time the two companies were merged.
Honda continued to sell Gull motorcycles in Europe for the next two decades, but eventually Boca Bora was bought by Bose, which eventually became Yamaha.
Yamaha merged with Bose in 1980, and Bose was sold to Toyota in 1986.
By the late 1990s, Yamaha had sold off its motorcycle business, and the company sold off all its brands, including Boca.
For years, Gull remained in business as a motorcycle company, but in 2004 it began selling motorcycles to Chinese companies.
The Gull name is still being used in Japan.
In Japan, Boca and Gull have become a popular brand.
A Boca model sold for about 2,000 yen ($15) on Friday at a motorcycle store in Kyoto, while a Gull model sold on Sunday for around 2,500 yen ($16).
It was the second time in three years that the Bora-Bora brand name has appeared on a Japanese motorcycle.
In the past two years, the Japanese motorcycle market has been flooded with cheap and fast motorcycles.
Motorcycles like the Kawasaki ZX-10R, Yamaha YZF-R10, Suzuki GSX-R750 and Kawasaki Ninja 400 have all sold for more than $50,000 each.
With prices skyrocketing, many Japanese riders are opting to go for the cheaper, more sporty Bora bikes, which are still in production.